Marketing is “planning and executing the conception, pricing, promotion, and distribution of ideas, good, and serviced to create exchanges that satisfy individual and organizational objectives.” Basically it’s making known new products that are coming out, sales that are occurring, and services that will satisfy you need in whatever way it may be. Everyday use of marketing is advertisements in the paper. Wal-Mart might advertise that they have notebooks on sale buy one get one, that satisfies your need to have a notebook and save money. Another would be a commercial to show a new shoe that came out. It is promoting the new shoe and the company that makes it.
Sports’ marketing is using sports to market products, such as cars, apparel, and food products. One sports’ marketing strategy is target market, which is finding a specific group of people you would like to appeal too to sell your product. For example if you were selling Colts apparel, you would try to get a fan of New England to buy it. Food products are popular for sports marketing too. Oscar Myer advertises tail gating and grilling up some dogs, so during half time you see the commercial for it because tail gating is popular during that time, you wouldn’t show that during the winter.
The purpose of entertainment marketing is to influence how people choose to use their free time and money. An example would be using celebrities to promote products like a drink, or clothing line. Advertisers spent 42.5 billion dollars on television advertising in 1996, so I think its safe to say that TV has a big influence on advertising. The stations use the advertisements to pay for the broadcasting fees for their shows. I want you to think about this, when was the last time you heard of something new on the radio before the TV?
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